Google’s 28 September notice sets country-specific conditions for advertising complex speculative financial products in Chile and Denmark during October 2026. For Chile it requires registration and authorisation by the Financial Market Commission or Central Bank, depending on product. For Denmark the notice names authorisation by Finanstilsynet to provide the relevant products. Both routes also require local-law compliance and Google certification.[1]
Announced conditions versus current policy text
| Market | September notice | Policy page checked 26 October |
|---|---|---|
| Chile | CMF or Central Bank registration/authorisation, depending on product | Country-specific wording is present for CFDs and rolling spot forexSource 1Source 2 |
| Denmark | Finanstilsynet authorisation for relevant products in Denmark | Still included in a broader EEA-authorised-provider paragraphSource 1Source 2 |
| Both markets | Local legal requirements and Google certification | Certification remains a separate advertising gateSource 1Source 2 |
The notice gives October as the implementation month but no exact day. The current general policy page does not reproduce the Denmark-specific paragraph, so its appearance cannot be used to confirm the precise rollout timing of that change. Advertisers have a published country-specific notice alongside broader wording in the standing policy; the two should not be silently presented as identical.[1][2]
For breaches covered by this policy, Google says it will warn the advertiser at least seven days before account suspension. That provision concerns suspension for the stated policy and does not promise that a non-compliant advert will run. The financial authorisation must cover the actual product and provider; Google certification is an additional platform approval, not a substitute financial licence.[1]
Sources & further reading
- Updates to Financial products and services policy (October 2026) Google Ads Policy Help · 28 Sep 2026 · Accessed 26 Oct 2026
- Google Ads Complex speculative financial products policy Google Ads Policy Help · Accessed 26 Oct 2026