Brokeree Solutions introduced Social Add-Ons for its copy-trading platform on 21 October, beginning with a Feed feature that allows strategy providers to publish updates within the broker's own Social Trading environment. Followers and prospective followers can see comments about market conditions, strategy changes and drawdowns without necessarily relying on an external Telegram or Discord group.[1]
The product is an optional paid extension, according to Brokeree, rather than a feature automatically active for every brokerage that already uses Social Trading. The company says the wider add-on approach is intended to let brokers introduce social features according to their customer needs while maintaining the existing core of its copy-trading system.[1]
The product design responds to a practical gap between automated allocation and human explanation. Copying software can replicate positions under specified settings, but a follower may not understand whether a sudden drawdown reflects a strategic decision, a volatile market or a change in a provider's risk appetite. A provider-authored post can provide context, but it is not independently verified performance data.[1]
Brokeree presents the Feed as a way for traders to communicate within a broker-managed environment rather than on third-party social networks. For the brokerage, that creates an opportunity to keep the customer experience and communications record together. It also introduces obligations: content may contain exaggerated return claims, undisclosed incentives, misleading explanations or inappropriate personalised recommendations.[1]
Managing provider commentary as regulated communications
New Feed functions and the separate broker-control question
| Feature | Operational implication |
|---|---|
| Provider posts | Market and strategy explanations visible to followers |
| Pre-subscription reading | Prospective followers can review provider communications |
| Broker-managed environment | Communications can remain within broker ecosystem |
| Optional paid add-on | Not necessarily enabled for all licensees |
| Compliance review | Claims and advice may require firm-specific controls |
A feed can improve transparency only if subscribers can distinguish fact from promotion. Brokers should consider moderation controls, retention of historical posts, disclosure of paid relationships and rules on discussing realised returns, leverage and drawdown. A strategy provider's explanation after a loss is evidence of what the provider said; it is not evidence that the stated cause is correct.[1]
The supplier's release says users may be able to inspect a provider's posts before subscribing. That may help with qualitative assessment, but a carefully maintained audit of returns, drawdowns, fees and risk settings remains essential. Active posting is not itself an indication that a trading strategy has a positive expected return or acceptable tail risk.[1]
The Feed adds a communications channel rather than changing the copying algorithm described in the release. Its separate price and optional activation make it a brokerage deployment choice. The practical benefit depends on whether provider commentary is retained, supervised and presented alongside reliable performance and risk information.[1]
Sources & further reading
- Brokeree Solutions releases major update for flagship Social Trading Brokeree Solutions · 21 Oct 2026 · Accessed 30 Oct 2026
- Brokeree company news index Brokeree Solutions · 21 Oct 2026 · Accessed 30 Oct 2026