B2C2 named Elizabeth Rossiello group chief operating officer on 21 October 2026, bringing the founder of BitPesa and AZA Finance into its expansion in stablecoin payments. The institutional liquidity provider says she will oversee group operations as it develops cross-border payment infrastructure.[1]
Rossiello founded BitPesa in Nairobi in 2013 and built the business into AZA Finance, serving remittance and payment companies across African markets. Her appointment links B2C2’s trading-liquidity business with experience in foreign-exchange conversion and payment settlement. The announcement is a leadership change, not a reported measure of new payment revenue.[1]
Research figures cited in the appointment’s market context
| Research | Measure | Correct reading |
|---|---|---|
| Allium, cross-border payments report | About $135bn in retail (non-wholesale) cross-border stablecoin payments during 2025; reported 64% growth | A selected cross-border payment category, not all blockchain transfers |
| Allium, comparison with fiat payments | Approximately 0.31% of a $44.3tn cross-border market | Estimated adoption share, not B2C2 market share |
| McKinsey/Artemis analysis | $390bn annualised stablecoin payments | Run rate based on December 2025 activity; not a measured full-year total |
The distinction is commercially relevant: large raw blockchain transfer totals can include trading, wallet movements and other activity that is not a payment for goods, services or remittances. These studies attempt to isolate payment use. Neither reports B2C2’s own executed volume, fee income or the commercial results of Rossiello’s appointment.[2][3]
B2C2 describes its services as intended for institutional and professional counterparties. The announcement does not introduce a retail payment account or a universal remittance tariff.[1]
Sources & further reading
- B2C2 appoints payments veteran Elizabeth Rossiello as COO to accelerate stablecoin expansion B2C2 · 21 Oct 2026 · Accessed 26 Oct 2026
- Stablecoins and cross-border payments 2026 Allium · Accessed 26 Oct 2026
- Stablecoins in payments: what raw transaction numbers miss McKinsey & Company · Accessed 26 Oct 2026