AJ Bell ended its financial year with 796,000 platform customers, up 24%, after adding 152,000 customers across its advised and direct-to-consumer channels. Platform assets under administration reached a record £126 billion.[1]
AJ Bell FY2026 operating indicators
| Measure | FY2026 | Change or context |
|---|---|---|
| Platform customers | 796,000 | Up 24% |
| Advised customers | 194,000 | Up 7% |
| Direct customers | 602,000 | Up 30% |
| Platform AUA | £126.0bn | Up 22% |
| Gross inflows | £21.5bn | Up 36% |
| Net inflows | £9.7bn | Up 37% |
| Favourable market movement | £13.0bn | 13% of opening AUA |
| Investment-business AUM | £12.1bn | Up 36% |
The direct-to-consumer channel supplied 140,000 of the 152,000 additional customers and £7.8 billion of net inflows. The advised channel added 12,000 customers. Together, these took platform customers from 644,000 to 796,000.[1]
Customers, flows and market growth
The £22.7 billion rise in platform assets reconciles to £9.7 billion of net inflows and £13.0 billion of market gains, taking opening AUA of £103.3 billion to £126.0 billion. About 43% of the increase came from net flows, with the balance from market movements.[1]
AJ Bell’s investment solutions attracted £1.9 billion of net inflows and reached £12.1 billion of AUM. That business sits inside the wider group but should not be added mechanically to platform AUA without checking the company’s reporting definitions and potential overlap.[1]
The remaining third-party SIPP arrangement is expected to wind down in the first quarter of FY2027, with most affected customers and assets moving to AJ Bell’s direct platform. Full-year financial results are scheduled for 3 December, when revenue, costs and profit will show how efficiently the record operating growth converted into earnings.[1]
Sources & further reading
- Year-end trading update AJ Bell via Investegate · 22 Oct 2026 · Accessed 30 Oct 2026