Services & customers
Sections ↑Reactive Markets operates a technology network for disclosed, bilateral institutional trading. Switchboard connects a client to its liquidity relationships through common price-distribution and order-routing infrastructure. Its current focus spans FX, precious metals and cash equities, while Pulse adds execution analytics and liquidity feedback. Banks, investment firms, brokers, hedge funds and market makers can participate on the taking or distributing side of the network.[1][19][4]
Products and trading workflows
| Service | Published coverage | Users and relationship |
|---|---|---|
| FX and precious metals | Spot, forwards, non-deliverable forwards, swaps and non-deliverable swaps; streaming, RFQ and algorithms. | Institutional takers receiving tailored prices from their liquidity providers.Source 2 |
| Cash equities | Bilateral pricing across US, UK, EU and Swiss equities, with direct API and live EMS connections. | Takers connecting to liquidity providers, systematic internalisers and single-dealer platforms.Source 3 |
| Price distribution | Client-specific pricing sessions and a common connection for distribution to network participants. | Liquidity providers retaining bespoke client configurations.Source 1Source 2 |
| Allocations | Allocation and sub-account workflows available through API, interface and mobile. | Fund, hedge-fund and corporate workflows involving several accounts.Source 11 |
| Pulse | Live analytics for spreads, fills, market impact, rejects and execution latency. | Trading and liquidity teams assessing the quality of their existing relationships.Source 4Source 5 |
The network model preserves a direct relationship between the trading firm and its liquidity provider. Reactive’s current material describes disclosed, bilateral trading and bespoke pricing. Its network count is more than 60 providers, including banks, electronic market makers and regional specialists. The practical coverage for an account follows its established relationships and enabled products.[2][19]
Workflow choice extends beyond accepting a streamed quote. The RFQ release describes uploads and order staging across API, desktop interface and mobile. Bank algorithms, fixings and orders are available from connected providers through the same connection. An institutional desk can therefore keep manual and systematic activity within a common connectivity layer while using the protocol relevant to each order.[13][12]
Platforms & integrations
Sections ↑Interfaces and operational uses
| Interface | Documented behavior | Integration detail |
|---|---|---|
| FIX | Maker and taker connectivity. | The developer page directs clients to support for the latest specifications; it does not publish a universal message schedule.Source 9 |
| REST | JSON requests and responses for resources and workflows. | HTTPS, bearer-key authentication and an organization-identifying User-Agent header are required.Source 7 |
| WebSocket | JSON streaming and a separate Flatbuffers binary variant. | The binary variant is dedicated to trading and market data; authenticated secure WebSocket connections are documented.Source 8 |
| Tradefeedr | Opt-in automatic transmission of FX post-trade data. | Announced live in 2021 and still named as a drop-copy component on the current status page.Source 14Source 15 |
| External EMS/OMS/pricing engines | The company supports connections from a client’s existing trading infrastructure. | The general connectivity statement is not a named certification for every third-party product.Source 1Source 3 |
The public status page separates client and LP FIX connections, REST, WebSocket, colocation and post-trade services. It names LD4, NY4 and SG1 locations and separate private-link components for London, New York and Singapore. This gives operations teams a more specific service map than a single platform-availability indicator. It also lists FIX, Triana and Tradefeedr drop-copy routes, without publishing the entitlement or message scope of every route.[15]
Pricing & commercial terms
Sections ↑Published charging information
| Side or service | Public disclosure | Scope |
|---|---|---|
| FX liquidity taker | No taker fees. | The FX page applies this statement across API, interface and mobile.Source 2 |
| Cash-equities liquidity taker | No taker fees. | The equities page states this for bilateral cash-equities access.Source 3 |
| Liquidity-provider distribution | No numerical tariff published. | The FX and equities pages describe a paid commercial distribution proposition without amounts, billing units or minimums.Source 2Source 3 |
| Pulse analytics | No public monetary schedule found. | The product page routes enquiries to an account representative or sales; inclusion in another agreement is not established.Source 4 |
The zero-taker-fee statement concerns Reactive’s network charge on that side of the service. It does not establish a zero spread, zero market impact or free credit and settlement from the external counterparty. Maker terms, any additional service entitlements and implementation commitments require commercial scoping; the public pages do not supply a complete all-in cost for a particular trading relationship.[2][3]
Implementation & operating workflow
Sections ↑Implementation begins with the required relationships, products and access route. The public OpenAPI specification distinguishes LP Integration, Client Integration and Production environments. That documents separate integration endpoints; it does not establish a self-service account, an unrestricted trial or a guaranteed activation timetable. FIX specifications are obtained from support, while REST and WebSocket documentation is publicly available.[10][9][6]
From connection to an operating workflow
| Step | Documented mechanism | Practical consequence |
|---|---|---|
| Set credentials and access | Create API keys with the required roles, API restrictions and optional IP restrictions. | The developer guide says keys are shown once and changing restrictions requires a new key.Source 6 |
| Connect the application | Use authenticated HTTPS for REST or secure WebSocket for streaming. | The organization-identifying header and authentication are part of the connection requirements.Source 7Source 8 |
| Stage and route activity | Upload or stage orders, then use streaming, RFQ or provider algorithms. | The execution workflow can use the client’s selected protocol and relationships.Source 13Source 12 |
| Allocate and pass records onward | Use sub-account allocations and configured post-trade feeds. | Fund/account allocation and downstream data delivery are separate from receiving the initial fill.Source 11Source 14 |
| Review liquidity quality | Use Pulse comparisons across providers, accounts, instruments and time. | Specialists can contextualize signals; LP feedback on client activity requires client consent.Source 4 |
The API documentation exposes ordinary operational failure conditions, including unauthorized access, invalid requests, rate-limit responses and temporary unavailability. Applications therefore need to distinguish a rejected request from a completed operation. The published material does not specify a universal throughput entitlement or retry policy; those cannot be inferred merely from the availability of a REST endpoint.[7]
Support & contacts
Sections ↑Reactive publishes 24/7 support and separate regional contact numbers. Its developer documentation directs implementation issues and FIX specification requests to support, while the status service offers incident notifications and RSS/Atom feeds. The support pages do not provide a general severity matrix, resolution deadline or uptime credit schedule.[16][9][15]
Published business and support channels
Scope Security page states a response within 24 hours for vulnerability reports; this is not the trading-support SLA.
Permissions, security & records
Sections ↑The website is provided by Reactive Markets Limited and Reactive Markets Technologies Limited. Its legal notice identifies the latter as FCA-authorised under FRN 1040196; the indexed FCA record matches that name and number. The full current permission schedule was not retrievable, so this profile does not extend the claim to other group entities or assert specific activities beyond the inspected evidence. The terms restrict services to professional investors, eligible counterparties and market participants.[18][20]
Controls described by Reactive
| Area | Published control | Scope |
|---|---|---|
| Data protection | Encryption in transit and at rest. | Network security statement.Source 17 |
| User and network access | Role-based permissions, virtual-token two-factor authentication and IP allowlisting for internet FIX traffic. | Different controls address account access and the connection itself.Source 17 |
| Audit access | Network activity is audited and exposed by API. | The public schema includes organization audit retrieval.Source 17Source 10 |
| External assurance | The security page describes annual external audits against ISO 27001, Cyber Essentials Plus and IASME Governance. | Underlying certificates, audit periods and scope were not inspected.Source 17 |
For record retrieval, the published OpenAPI specifies a last 30 days window for the general orders and trades list endpoints. That is an endpoint lookback limit, not evidence that older records are deleted. Other resources cover reporting and audit data. The schema also exposes liquidity-disablement history and analytics-sharing permissions, making those administrative changes distinct from the trade record itself.[10]
Company & ownership
Sections ↑Corporate identity and current development
| Measure | Value | Context |
|---|---|---|
| Origins | Founded in 2019 | The October 2026 funding announcement describes a team with banking-technology backgrounds.Source 19 |
| Leadership | Phil Morris, chief executive | Named in the 16 October 2026 announcement.Source 19 |
| Latest financing | Series A led by 13books, announced 16 October 2026 | The company did not disclose a funding amount in the inspected announcement.Source 19 |
| Legal entities | Reactive Markets Limited 11764649; Reactive Markets Technologies Limited 16306609 | Both are registered in England and Wales; the legal notice gives a registered office in Harpenden.Source 18 |
| Operating presence | New York, London and Singapore | Locations identified by the company; distinct from the shared registered office.Source 19 |
Switchboard is the connectivity platform name. Pulse is the analytics offering unified under that name in September 2026. The current product scope includes both FX and bilateral cash equities, extending the network beyond its original FX focus.[5][19][18]
- Operator
- Reactive Markets Limited and Reactive Markets Technologies Limited
- Service scope
- Institutional bilateral price distribution and order routing for FX, precious metals and cash equities, with Switchboard connectivity, allocations and Pulse execution analytics. The network connects clients to their own liquidity relationships.
- Customer types
- Banks; Hedge funds; Institutional asset managers; Brokers; Corporate treasury teams; Electronic market makers; Regional liquidity providers; Systematic internalisers
- Delivery
- Hosted; API
- Pricing publication
- Public and quoted pricing
- Platforms
- Switchboard; Reactive Markets Pulse
- Integrations
- FIX; REST; WebSocket; Tradefeedr opt-in FX post-trade feed; MCP for client AI analytics tools
- Pricing scope
- FX and cash-equities product pages state no taker fees. Numeric maker/distribution charges and analytics or implementation tariffs are not disclosed; external counterparty trading costs remain separate.
- Implementation
- API, user-interface and mobile access are documented. Public OpenAPI identifies separate client and LP integration environments and production. REST/WebSocket keys use role and IP restrictions; current maker/taker FIX specifications are supplied by support.
- Support
- Published 24/7 support via [email protected] and regional telephone numbers. A component status page covers connectivity, colocation, mobile and post-trade services; no general numerical response SLA is public.
- Permissions and regulatory scope
- The corporate notice identifies Reactive Markets Technologies Limited as FCA-authorised, FRN 1040196; the indexed primary-register record matches its name and number. The full current permission schedule was not retrievable. Services are for professional investors, eligible counterparties and market participants; no permission is inferred for Reactive Markets Limited solely from the other entity’s status.
Provider metadata checked 21 Oct 2026Source 1Source 2Source 3Source 18Source 16Source 10Source 6Source 9Source 7Source 8Source 11Source 4Source 5Source 14Source 15Source 19Source 20
Additional Information
Sections ↑Pulse automation: live functions and developing use
| Function | Published status | Operating meaning |
|---|---|---|
| Spread and reject alerts | The September 2026 release identifies live spread-change alerts and reject-pattern profiling. | Alerts surface changes for investigation while trading continues.Source 5 |
| Client AI access | The release describes an MCP server connecting clients’ own AI agents to platform analytics. | Access to analytical information is not, by itself, discretionary authority to trade.Source 5 |
| Automated LP switching | Clients were exploring REST-based enable/disable actions driven by alerts. | The release does not claim universal production deployment of that automated strategy.Source 5 |
Reactive advertises less than 50 microseconds end-to-end technology latency and offers real-time latency reporting. That is a provider performance statement, not an independently measured fill time for every client, instrument or network path. Pulse’s own separation of spreads, rejects, fill ratios, market impact and latency is operationally useful: a fast connection and a satisfactory trading outcome are different measurements.[1][4]
Sources & further reading
- Reactive Markets institutional liquidity network Reactive Markets · Accessed 21 Oct 2026
- FX connectivity Reactive Markets · Accessed 21 Oct 2026
- Bilateral cash-equities connectivity Reactive Markets · Accessed 21 Oct 2026
- Reactive Markets Pulse analytics Reactive Markets · Accessed 21 Oct 2026
- Pulse real-time analytics and AI integration announcement Reactive Markets · Accessed 21 Oct 2026
- Switchboard API: get started Reactive Markets · Accessed 21 Oct 2026
- Switchboard REST API resources Reactive Markets · Accessed 21 Oct 2026
- Switchboard WebSocket API Reactive Markets · Accessed 21 Oct 2026
- Switchboard FIX API specifications access Reactive Markets · Accessed 21 Oct 2026
- Reactive Markets public OpenAPI specification, version 2.80.1 Reactive Markets · Accessed 21 Oct 2026
- Allocations and sub-account workflows Reactive Markets · Accessed 21 Oct 2026
- Bank algorithms, fixings and orders Reactive Markets · Accessed 21 Oct 2026
- Request-for-quote and order staging Reactive Markets · Accessed 21 Oct 2026
- Tradefeedr post-trade data integration Reactive Markets · Accessed 21 Oct 2026
- Reactive Markets component status page Reactive Markets · Accessed 21 Oct 2026
- Support contacts Reactive Markets · Accessed 21 Oct 2026
- Network security Reactive Markets · Accessed 21 Oct 2026
- Terms of use and company information Reactive Markets · Accessed 21 Oct 2026
- Series A led by 13books Reactive Markets · 16 Oct 2026 · Accessed 21 Oct 2026
- Reactive Markets Technologies Limited: FCA register search record Financial Conduct Authority · Accessed 21 Oct 2026
This profile reports dated public information, including provider-published services and terms. It does not independently test or guarantee service delivery, integrations or performance. Inclusion is not an endorsement. Permissions and protections apply only to the named legal entity, service and client category; check the current official records and your contract.