InfoReach: order execution, FIX connectivity and brokerage workflow controls

InfoReach sells the technology used by broker-dealers, asset managers and other institutional desks to receive, route, execute and examine orders. Program and cash desks can share connectivity and execution records while using different workflows. The product choice determines whether the customer is buying a complete trading environment, a FIX component or a managed service.[1]

The cash-desk offering focuses on many individual orders, with dedicated layouts rather than the full program-trading interface. Its audit tools expose the rule that acted on an order, the selected route and the associated messages. This allows an exception to be investigated at order level even when several desks use the same underlying platform.[11]

TMS is Java-based and can be ASP-hosted or installed on site. Its published integration options include Java, C++, C#/.NET, Python and other APIs. The Bloomberg Terminal integration includes symbology, navigation and terminal data in the desktop; the necessary Bloomberg entitlement remains part of the customer’s implementation. Built-in execution algorithms expose source code for customer customisation.[2]

Smart FIXGate combines a security resolver, message normalisation, position tracking and rule-based routing. It can export its own drop copies or ingest external ones into positions. Published controls include trade blocking, cancel on disconnect, connection throttling, order repair and risk-limit overrides. Those overrides make the permitted administrative workflow as relevant as the underlying limit.[3]

The standalone FIX Engine supports applications connecting locally, remotely or both, with one API entry point reaching sessions distributed across an engine domain. Java, C++ and gRPC are documented interfaces. Its metadata editor supports standard and custom FIX fields; operators can inspect live messages or query archived transaction history.[4]

A July 2023 announcement documents Quantitative Brokers’ Striker integration for options on futures. InfoReach describes a protocol carrying both synthetic market data and multi-leg execution functionality, rather than only implementing an algorithm’s order parameters. This is a specific integration record, not evidence that every broker or instrument is automatically enabled for a new customer.[19]

The reviewed current product and sales materials do not establish a complete enterprise tariff, setup charge, minimum commitment, tax treatment or cancellation schedule. A commercial proposal should distinguish platform seats, FIX connections or managed networking, hosted infrastructure, implementation and custom development. The website’s general terms expressly defer to applicable separate written agreements and accompanying software licences.[16]

InfoReach’s published broker-dealer consolidation case describes a year-long project, a prioritised migration roadmap, a FIX event-reporting process and training the customer’s IT team to maintain and customise TMS. It is a useful example of a substantial conversion. The general support page’s “weeks” implementation language is a vendor proposition, not a universal delivery deadline.[13][14]

The asset-management product documents detailed trade exports and automated reporting, as well as tracing routing decisions and messages. These functions support downstream records during service. The reviewed public material does not specify a post-termination export window, complete configuration handover, deletion timetable or transition-assistance price; those exit arrangements need to be settled in the customer agreement.[12]

IFN explicitly includes FIX administration, connection management and 24/7 global support. The network monitors unavailable destinations and alerts traders, who can redirect orders elsewhere. This is a notification and alternative-routing workflow; the page supplies no numerical restoration guarantee.[5]

For TMS, InfoReach says its support desk can monitor system health whether the deployment is customer-hosted or vendor-hosted. Maintenance is presented as part of that service description. The commercial agreement should identify the applicable coverage and response commitments.[2]

Customers can create or manage support tickets and use the TMS licence manager. Software downloads require a separate InfoReach-issued login, so the public website is not a substitute for the customer’s release and update channel.[14]

InfoReach supplies trading software and connectivity. Brokereach’s own onboarding sequence requires the user to select a broker and wait for that broker’s approval before trading. Access to the portal therefore does not by itself create an execution or credit relationship with every connected broker.[8]

Auto-Q has documented transaction authority: configured liquidity partners are queried, returned quotes are compared, an applicable markup is added and the quote is sent to the client. When the client responds with an order, the algorithm executes against the selected partner. The supplier also supports sided or two-way FX requests and sided, side-neutral and SWITCH ETF requests. Counterparty selection and markup settings are substantive execution controls.[6]

The December 2025 privacy notice applies to InfoReach-operated websites unless a particular site has a different policy. It describes US collection of contact information and website-service account or order-routing records. That scope should be distinguished from the processing terms, access controls and data location agreed for an institutional TMS deployment.[17]

The website operator is InfoReach, Inc. Its company history gives 1995 as the founding year and Chicago as headquarters. Allen Zaydlin, Vitaly Shatsky and Alex Korsky began with an investment-bank consulting assignment using FIX messaging, then developed the architecture into a broader trading system. That origin explains the continuing emphasis on both execution software and reusable connectivity components.[18][16]

A release dated 30 July 2026 in its body identifies Allen Zaydlin as InfoReach’s chief executive and announces the BTON integration. It describes InfoReach as an independent provider of broker-neutral trading software. The arrangement adds an external intelligence provider to its AlgoWheel ecosystem; it is a product integration, not an announced corporate combination.[20]

Operator

InfoReach, Inc.

Service scope

Institutional order/execution technology, FIX routing and managed connectivity, with configurable trading controls.

Customer types

Broker-dealers; Asset managers; Hedge funds; Proprietary trading firms

Delivery

Hosted; On premises; API; Managed service

Pricing publication

Public and quoted pricing

Headquarters

Chicago, Illinois, United States

Platforms

TMS; Smart FIXGate; FIX Engine; IFN; Auto-Q; HiFREQ; Brokereach

Pricing scope

Commercial enterprise products are enquiry-based; Brokereach advertises free trader access.

Implementation

TMS can be hosted or installed on site; routing, counterparty sessions and customisation are configured for the customer.

Support

Engineer-led support and customer tools; IFN specifically advertises 24/7 network support.

Permissions and regulatory scope

Software and connectivity provision; broker approval and separate execution relationships govern trading access.

Provider metadata checked 20 Oct 2026Source 18Source 16Source 15Source 20Source 1Source 2Source 4Source 7Source 5Source 8Source 14

The BTON integration uses historical execution outcomes to produce real-time broker recommendations inside the existing order workflow. The release describes explainable decision support for the trader. It does not specify an unrestricted AI agent that independently administers customer accounts; this recommendation layer has a different role from Auto-Q’s expressly documented order-execution process.[20]

The HiFREQ page’s sub-millisecond claim measures the interval from receiving a FIX execution report to completing transmission of a new FIX order. That is the supplier’s stated internal processing boundary, not an end-to-end venue-fill measurement.[9]

Order Warehousing holds out-of-region orders and schedules them for a regional broker’s opening. An optional conversion from client GTC orders into regional day orders is intended to let clients amend or cancel without waiting for the other region’s desk. The holding, release and local-order conventions should therefore be included when specifying cross-time-zone workflows.[21]

The mapping workflow can reconcile identifiers such as ISIN, SEDOL, CUSIP and ticker into the supplied FIGI-based fields. Its documented file layout matters when preparing downstream imports: a visually similar spreadsheet with missing optional columns is not the specified request format.[23]