MoonPay supplies direct crypto buying and selling through its own app and website and through embedded partner checkouts. Its core dealing service connects a fiat payment with delivery to a crypto wallet, or a crypto transfer with a fiat payout. MoonPay also offers a stored fiat balance, a self-custody wallet and access to decentralised swaps. Those functions have different counterparties, execution arrangements and protection rules even when they appear within the same app.[1][2][24]
This profile covers the consumer dealing service, with separate US, UK and European entity and payment rules. It does not treat every wallet token as a listed asset or every MoonPay-branded interface as regulated exchange execution. The service labels matter: MoonPay Rails identifies the core transaction route, while a decentralised-provider label identifies a different service relationship.[1]
Direct dealing, recurring purchases and decentralised trading
Sections ↑Which MoonPay function is being used?
| Function | How it works | Practical boundary |
|---|---|---|
| Buy or sell through MoonPay Rails | A customer deals directly with the relevant MoonPay entity at its quoted terms. | A partner wallet can provide the entry screen and destination address; it does not become the exchange counterparty merely by embedding checkout.Source 2Source 7 |
| MoonPay Balance | Store eligible USD, GBP or EUR funds for purchases and sale proceeds. | Fiat stored value is separate from coins controlled by a wallet recovery phrase.Source 11 |
| Recurring buy | A fixed fiat amount is purchased weekly, monthly or twice monthly; the first purchase is immediate. | Funded from MoonPay Balance. The destination remains the address specified when the schedule was created.Source 12 |
| MoonPay Trade / Convert | A route is built across decentralised liquidity and, where needed, bridges; the customer signs from a wallet. | This differs from a direct MoonPay Rails exchange. A token approval can authorise a smart contract to spend a token.Source 22 |
| Virtual Accounts | Incoming bank payments can be converted into stablecoins under separate settlement arrangements. | The account identifier is not itself a conventional bank account owned by the customer.Source 4 |
A recurring purchase is an ongoing instruction, not simply a reminder. Insufficient Balance funds cause a scheduled buy to be skipped until the next scheduled attempt; other failures can refund the payment to Balance and cancel the schedule. Address changes require cancellation and creation of a new schedule. MoonPay instructs customers to cancel at least one day before the next purchase. Management is available in app settings and through the web recurring-transactions page. Network and ecosystem charges can still apply to these purchases.[12]
Regional fees, quoted exchange rates and separate network costs
Sections ↑Published dealing fees — read with the actual checkout quote
| Route | Published MoonPay fee | Scope or qualification |
|---|---|---|
| Europe: card / alternative payment | Up to 4.5% buying or selling. | Direct-service table; small orders can meet a €3.99 minimum.Source 5 |
| Europe: bank transfer | Up to 1% buying or selling. | The rail and transaction must be supported.Source 5 |
| Europe: PayPal | Up to 4.5% buying; up to 3.4% selling. | PayPal availability is country-specific.Source 5Source 13 |
| US direct / partner route | Up to 4.5%; direct minimum up to $3.99, partner minimum up to $4.50. | The published minimum and rate are not a single flat charge for every order.Source 6 |
| Eligible Balance-funded trade | Zero MoonPay transaction fee under the current pricing disclosure. | This does not remove an exchange-rate spread, blockchain costs or a partner’s separate charge.Source 6Source 12 |
The European disclosure includes a spread in the crypto price and lists network and possible ecosystem fees separately. It also gives a general direct-fee range of 0–5%, which is broader than its payment-method table. The final disclosed order fee therefore needs to be read alongside the advertised table. For sales and swaps, the European disclosure fixes the final price when MoonPay receives the crypto. A quote viewed before the transfer is not an assurance that the market cannot move.[5]
US pricing likewise separates the transaction fee, network fee, ecosystem charge and embedded spread. Minimum fees can rise by 0.25%–10% for currencies other than USD. The disclosure includes Cash App Pay’s 2.9% plus $0.30 processing component inside the MoonPay fee; adding it again would double-count that component. Bank or payment-provider foreign-exchange costs can create a further difference between the quoted crypto purchase and the amount ultimately debited.[6]
Decentralised Trade has a different cost stack: source-chain gas, liquidity or bridge costs, possible destination execution costs and any frontend or Convert charge. The wallet needs enough of the relevant native gas token. A low headline conversion fee does not establish the cheapest net amount received, particularly where a cross-chain route adds a bridge and a second execution step.[22]
Paying in, sending crypto and withdrawing the proceeds
Sections ↑Fiat and crypto movement by route
| Route | Available method or requirement | What to check |
|---|---|---|
| Direct EUR / GBP purchase | EUR uses SEPA or SEPA Instant; UK bank purchases use Faster Payments. | Use the customer’s own bank or card. The current buy guide excludes Wise and C24 Bank transfers.Source 7 |
| PayPal funding and payout | Eligible US, UK and European customers; proceeds go to the linked PayPal balance. | Names and registered countries must match. The FAQ excludes Croatia, Hungary and Iceland and limits currencies to the applicable USD, EUR or GBP.Source 13 |
| Cash App Pay | Eligible US customers can buy, sell and move funds to or from MoonPay Balance. | The Cash App balance must cover a purchase; merely linking a bank or card is insufficient. Names must match.Source 14 |
| Balance bank movements | EEA: SEPA/open banking; UK: Faster Payments/open banking; US: ACH. | US ACH top-ups take 3–10 business days before use; ACH payouts can take two business days.Source 11 |
| Sale from a crypto wallet | Create a sale, obtain its deposit instructions and send the exact supported asset on the stated network. | A new sale has its own address. The sending wallet pays the blockchain fee.Source 8 |
| Direct sale to card or bank | The payout table lists US ACH, European SEPA, UK Faster Payments and eligible card payouts by region. | UK card payouts are excluded. The same table excludes Texas withdrawals and New York PayPal/Venmo payouts.Source 10 |
The Balance help page contains inconsistent US instructions: its regional table and withdrawal section include PayPal/Venmo, while two other passages say ACH only. Use the methods actually offered for the account; the published text does not support a promise of every listed route. Germany has a separate holding rule: funded Balance must be used for crypto or withdrawn within 30 consecutive days, with a ceiling equal to the greater of €1,000 or average monthly trading volume. The guide excludes native gas tokens such as ETH from Balance-funded purchases and lists no ongoing Balance holding fee; top-up charges depend on the route.[11]
For UK and European sales, MoonPay’s sell guide requires verification of the receiving bank, through an earlier purchase from it or a £1/€1 top-up. Sending coins is a separate step from creating the order. A customer should preserve the order identifier, destination, network and transaction hash until both receipt of crypto and payout are confirmed. Using an old address, an unsupported asset or the wrong network can prevent matching and can leave the transfer unrecoverable.[8]
Two sell-help articles dated 27 July 2026 disagree on an unpaid order’s expiry: the general guide says seven days, while the deposit-address guide says 24 hours. Follow the expiry shown on the live order and obtain support confirmation before sending late funds. The deposit-address guide also says not to create another sale merely because its address is missing; first ask support whether the original order can complete.[8][9]
Wallet control, stored cash and recovery limitations
Sections ↑Where control and protection sit
| Asset or control | Arrangement | Consequence |
|---|---|---|
| Delivered crypto | The nominated wallet controls the assets after delivery; the core European exchange terms do not provide custodial key storage. | A purchase receipt does not replace possession of the wallet credentials.Source 2 |
| MoonPay self-custody wallet | A recovery phrase can be exported from the app and used with compatible wallet software. | MoonPay’s wallet support cannot simply retrieve a lost phrase or move coins on the customer’s behalf.Source 17 |
| US Balance money | The US terms describe segregated funds held at banks and/or invested as law permits. | Those terms explicitly say Balance funds are not eligible for FDIC pass-through insurance. Bank custody is not a promise of customer deposit insurance.Source 4 |
| App authentication | Email codes, additional security checks and mandatory biometric/PIN App Lock protect access. | App Lock re-engages on closure or after more than five minutes of inactivity. This is an access control, not a wallet-asset guarantee.Source 18 |
| Decentralised token approvals | A contract may retain the approval needed to spend an ERC-20 token. | Closing the app is different from revoking an approval; MoonPay points to external approval-management tools.Source 22 |
Private-key recovery and login recovery solve different problems. MoonPay documents wallet-phrase export, while its security and account guidance separately handles a lost phone, email or verification method. A recoverable email account does not by itself prove that lost wallet credentials can be recreated. Exporting a backup before account deactivation preserves a route to compatible wallet software; it does not reverse previously signed transfers or cancel smart-contract permissions.[17][19][18]
The US terms exclude FDIC and SIPC protection for crypto and do not offer MoonPay private insurance for those holdings. A separate state surety arrangement is not a blanket reimbursement promise for trading, wallet or protocol losses. European CASP permission and a US state licence should therefore be assessed as permissions for specified services, with the relevant contract determining what is held and by whom.[4][27][28]
Location, verification and transaction limits
Sections ↑Access and limits
| Question | Published position | Account effect |
|---|---|---|
| Where is service available? | The unsupported-country list includes China, India, Japan, Russia and Ukraine, among others. | A worldwide marketing count does not establish availability in a specific country.Source 16 |
| What is the usual purchase minimum? | The buy guide gives about €20 equivalent, subject to network conditions. | The minimum is shown before ordering and can change with the asset and network.Source 7 |
| Is there a fixed account maximum? | Limits depend on verification, jurisdiction and payment method. | Account limits and rolling daily/monthly limits are separate; the FAQ’s example amounts are not universal ceilings.Source 15 |
| Can support increase limits? | The current limits FAQ says support cannot manually increase them. | Additional source-of-funds or income evidence can be requested through the verification process.Source 15 |
| Maine, US | Maximum buy amount of $2,999 per transaction. | This local restriction does not describe the limit in other states.Source 15 |
MoonPay’s payment account checks extend beyond initial identity verification. PayPal must be linked in the customer’s own name and country, and only one PayPal account can be linked at a time. The selected PayPal funding source becomes the default for subsequent MoonPay purchases; changing that source requires removal and relinking in MoonPay. A payment option visible elsewhere in PayPal is therefore not proof that MoonPay can use it for the current order.[13]
Order problems, complaints and account records
Sections ↑Support and recordkeeping routes
| Situation | Route | Useful information or boundary |
|---|---|---|
| Missing sale deposit | Open the order tracker and contact MoonPay’s help-centre chat. | The address guide directs customers to support if a sent transfer remains waiting after 30 minutes; provide its transaction hash.Source 9 |
| Bridge or swap interruption | Check both source and destination explorers, then contact support. | Send both transaction hashes. A bridge may succeed while the destination swap fails, leaving a bridged token.Source 23 |
| Formal complaint | Use the complaint flow in help-centre chat; an offline request becomes a ticket. | Include the transaction reference, dates, requested resolution and relevant evidence. Complaints are free.Source 21 |
| European written complaint | The European terms aim for a final written response within 25 days of receipt. | This is the stated complaint target, not an ordinary trade-settlement deadline.Source 2 |
| Trading history | Web Trade activity provides an Export CSV command. | Fields include transaction ID, type, currencies/amounts, creation date, fees, network fee and status.Source 20 |
The record view depends on the activity. Purchases and sales appear in MoonPay activity, while sends, receives and decentralised trades can require the blockchain explorer. A CSV of MoonPay trades is not a complete tax report for all assets ever held in a connected wallet. Keep it together with external-wallet transfers, cost records and bank or payment receipts. The reviewed help does not establish a universal tax-form package or continuing self-service export access after closure.[20]
Account administration also has consequences. An email change can require a code to the current address, while a phone change involves support and ownership verification. The documented 24-hour phone-reuse timer is a phone-linking control, not evidence of a universal 24-hour withdrawal freeze. Account deactivation does not erase legally retained records. The account guide instructs customers to export their wallet recovery material before deactivation; unresolved trades and recurring instructions should be dealt with before losing convenient access to the account.[19][12]
Legal entities and the exact regulatory perimeter
Sections ↑Counterparty and permission map
| Entity | Service and jurisdiction | Verified scope or qualification |
|---|---|---|
| MoonPay Europe B.V. | European direct exchange services; Netherlands company 93501153. | ESMA’s CASP register records AFM authorisation from 30 December 2024 for exchange against funds, crypto-to-crypto exchange and client transfer services, with EEA passport entries.Source 2Source 27 |
| MoonPay USA LLC | US customer dealing and stored-value agreement. | NYDFS lists virtual-currency and money-transmitter licences from June 2025. This is distinct from the group’s trust company.Source 28 |
| MoonPay (UK) Limited | UK customer agreement; company 12055543. | The published licence page states FCA AML registration; the crypto terms exclude FSCS protection and FOS recourse.Source 3Source 26 |
| Launchpad Limited | BVI company 2181830; wallet/software and CLI terms. | Its terms expressly describe these services as unregulated. Those software functions do not inherit the European exchange entity’s CASP permission.Source 24 |
The UK materials contain an unresolved identifier discrepancy: the licence page gives FCA reference 944746, whereas the September 2026 UK terms give 944716. The regulator entry did not render sufficiently to resolve the conflict during this check, so neither number is presented here as independently verified. The disagreement concerns the published identifier; it is not evidence by itself that the company lacks the status it states.[3][26]
NYDFS separately lists MoonPay Trust Company, LLC with a limited-purpose trust charter from November 2025. That separate entry is not the same legal entity as MoonPay USA LLC, and it does not turn an ordinary self-custody wallet or US Balance into trust-company custody. Matching the name in the customer agreement to the name in the regulatory record avoids importing protection from another group business.[28]
Company reach and the meaning of its scale figures
Sections ↑MoonPay’s current company page displays 35 million accounts created, $8 billion of crypto delivered, 170 cryptoassets and 180 supported countries. These are company-reported headline measures without a common measurement date on the page. Accounts created are not active traders, and crypto delivered is not a daily order-book volume series. The same page’s narrative uses a different, lower customer description, reinforcing the need to retain the exact metric rather than combine the figures into a trading-market-share estimate.[29]
The business model combines consumer distribution with embedded checkout in other wallets and applications. The counterparty, fee disclosure and receipt remain important when the customer begins outside MoonPay’s own app: the partner can add its own ecosystem charge and supply the initial wallet address. Broad distribution helps explain MoonPay’s reach, but does not demonstrate that a particular market has deep two-way liquidity or that an obscure token can later be sold through the same interface.[1][7][5]
- Operator
- MoonPay Europe B.V.; MoonPay USA LLC; MoonPay (UK) Limited, according to customer region
- Exchange model
- Centralised
- Service scope
- Direct quoted crypto buying and selling, with separate wallet and decentralised routes.
- Client types
- Retail clients
- Pricing publication
- Public and quoted pricing
- Pricing scope
- Published regional fee schedules plus the actual quote, spread, network and possible ecosystem charge.
- Funding scope
- Eligible bank, card and payment-wallet routes; crypto delivery or crypto-funded fiat payout.
- Custody and asset handling
- Consumer wallet is self-custody; fiat Balance follows the regional stored-value agreement.
- Client eligibility
- Verified customers in supported locations; state, payment and asset restrictions apply.
- Support
- Help-centre chat, order tracking and regional complaint procedures.
- Authorisation and registration scope
- European CASP scope verified in ESMA; US NYDFS entity entries verified. UK published FRNs conflict.
Exchange metadata checked 21 Oct 2026Source 1Source 2Source 4Source 3Source 24Source 27Source 28Source 5Source 6
Covered contracting entities
MoonPay Europe B.V.
- Jurisdiction
- Netherlands
- Covered services
- European direct exchange services.
- Client and location scope
- Eligible European customers.
MoonPay USA LLC
- Jurisdiction
- United States
- Covered services
- US consumer dealing and Balance.
- Client and location scope
- Eligible supported US locations.
MoonPay (UK) Limited
- Jurisdiction
- United Kingdom
- Covered services
- UK consumer transaction agreement.
- Client and location scope
- Eligible UK customers.
Launchpad Limited
- Jurisdiction
- British Virgin Islands
- Covered services
- Separate wallet and software agreement.
- Client and location scope
- Where the software service is offered.
AI connections, external permissions and less visible limits
Sections ↑MoonPay CLI can expose balance checks, swaps, bridges and fiat access through an MCP-compatible AI assistant. The official connection guide requires a MoonPay login and a locally created or imported wallet; it describes operational access rather than a read-only market summary. A user connecting the tools should distinguish an instruction to inspect a balance from authority to initiate a movement of assets.[25]
Launchpad’s terms place third-party AI instructions under the customer’s responsibility. They also allow autonomous wallet signatures where the customer has authorised an agent or automated system to operate within defined limits. That makes the scope of the granted authority material: a conversational interface is not necessarily asking for a new approval at every transaction. The reviewed terms do not establish a universal spending cap or an automatic unwind when an AI connection is removed.[24]
A failed decentralised route also needs to be interpreted stage by stage. MoonPay’s troubleshooting guide explains that bridging can finish without the intended destination conversion, leaving a wrapped asset rather than the requested final token. Inspecting the chain record establishes what arrived; retrying the entire original route without that check can create another transaction. The guide gives no universal refund deadline covering every bridge and network, so an outstanding route should be escalated with its actual hashes and status.[23]
Sources & further reading
- What is MoonPay? MoonPay · Accessed 21 Oct 2026
- Terms of use — MoonPay Europe B.V. MoonPay · 5 Oct 2026 · Accessed 21 Oct 2026
- Terms of use — MoonPay (UK) Limited MoonPay · 6 Sep 2026 · Accessed 21 Oct 2026
- Terms of use — MoonPay USA LLC MoonPay · Accessed 21 Oct 2026
- Europe pricing disclosure MoonPay · Accessed 21 Oct 2026
- US pricing disclosure MoonPay · Accessed 21 Oct 2026
- How do I buy cryptocurrency with MoonPay? MoonPay · 22 Apr 2026 · Accessed 21 Oct 2026
- How do I sell cryptocurrency with MoonPay? MoonPay · 27 Jul 2026 · Accessed 21 Oct 2026
- How to find your deposit address for a sell order MoonPay · 27 Jul 2026 · Accessed 21 Oct 2026
- Supported withdrawal methods for selling cryptocurrency MoonPay · 14 Oct 2025 · Accessed 21 Oct 2026
- MoonPay Balance: how to top up, use, and withdraw MoonPay · Accessed 21 Oct 2026
- MoonPay Recurring Buys MoonPay · Accessed 21 Oct 2026
- PayPal FAQs MoonPay · 10 Sep 2026 · Accessed 21 Oct 2026
- Cash App FAQs MoonPay · 18 Aug 2026 · Accessed 21 Oct 2026
- Account limits FAQ MoonPay · 1 May 2026 · Accessed 21 Oct 2026
- MoonPay’s unsupported countries MoonPay · Accessed 21 Oct 2026
- Wallet security and recovery MoonPay · 29 Jul 2026 · Accessed 21 Oct 2026
- Enhanced security MoonPay · 29 Jul 2026 · Accessed 21 Oct 2026
- How do I manage my MoonPay account? MoonPay · Accessed 21 Oct 2026
- How can I view and export my transaction history in MoonPay? MoonPay · Accessed 21 Oct 2026
- How do I submit a complaint? MoonPay · 26 Feb 2026 · Accessed 21 Oct 2026
- How MoonPay Trade works MoonPay · 27 Jul 2026 · Accessed 21 Oct 2026
- Troubleshooting MoonPay Trade MoonPay · 27 Jul 2026 · Accessed 21 Oct 2026
- Launchpad Limited terms of use MoonPay · 6 Aug 2026 · Accessed 21 Oct 2026
- Connect MoonPay to any MCP-compatible AI MoonPay · 29 May 2026 · Accessed 21 Oct 2026
- MoonPay licences MoonPay · Accessed 21 Oct 2026
- MiCA interim register — crypto-asset service providers European Securities and Markets Authority · Accessed 21 Oct 2026
- Virtual Currency Business Licensing — regulated entities New York State Department of Financial Services · Accessed 21 Oct 2026
- About MoonPay MoonPay · Accessed 21 Oct 2026
This profile reports dated public information, including exchange-published services and terms. It does not independently test or guarantee trading, custody, pricing or withdrawals. Inclusion is not an endorsement. Permissions and protections apply only to the named legal entity, service and client category; check the current official records and your contract.