Aditya Birla Money’s current website directs traders to Elevate App, Elevate Web and Express Trade. A separate campaign page publishes detailed Standard, Trade5 and Trade10 rates, but it also retains legacy platform names and conflicting margin and account-maintenance statements. The tables below identify that campaign’s prices and the specific unresolved conditions; they do not establish that every new account receives those terms.[1][3][5]
Broker essentials01
Aditya Birla Money at a glance
| Measure | Value | Context |
|---|---|---|
| Published service | Indian equities, futures, currency derivatives and depository brokerage | Source 1 |
| Primary operating jurisdiction | India | Source 1 |
| Firm named in account and regulatory context | Aditya Birla Money Limited | Source 4Source 5 |
| Type of broker | Indian securities, exchange derivatives and depository services | Source 1 |
| Service website | https://stocksandsecurities.adityabirlacapital.com/ | Source 3 |
Account types and onboarding
Sections ↑Account comparison02
Campaign: digital-only plan matrix
| Item | Terms | Scope |
|---|---|---|
| Standard | No prepaid Trade5/Trade10 commitment in published digital comparison | Percentage commissions and ₹20 options per lotSource 1 |
| Trade5 | ₹3,999 + GST for six months; ₹5 per order on listed segments | A recurring prepaid plan whose value depends on actual tradingSource 1 |
| Trade10 | ₹2,499 + GST for six months; ₹10 per order | Higher order fee, lower subscription than Trade5Source 1 |
| Account opening | “Free” on digital page | Check plan/offered route before assuming all accounts freeSource 1 |
Markets, instruments and ownership
Sections ↑At a glance03
Segments in campaign margin schedules
| Item | Terms | Scope |
|---|---|---|
| Cash equity | Intraday MIS and NRML position types | Margin differs by liquid/illiquid classificationSource 1 |
| Index futures | NSE derivatives MIS/normal market routes | Contract margin includes SPAN/exposure componentsSource 1 |
| Equity options | Long premium and short required span differ | Short option not a ₹20 all-in risk itemSource 1 |
| Currency futures | USDINR, GBPINR, EURINR, JPYINR shown | Indian exchange rate futures, not unfettered offshore CFD accountSource 1 |
| Commodity derivatives | Membership described in Indian official exchange record | Product margin/equity position rules not universalSource 4 |
At a glance04
Products and service areas are different
| Item | Terms | Scope |
|---|---|---|
| Brokered shares | Direct listed equity transactions | Subject to exchange cash settlement and dividend rulesSource 3 |
| Currency derivatives | NSE-listed INR pairs under published margin table | Futures/options mechanics not spot currency cash conversionSource 1 |
| Research tools | Campaign described ABTrade charts and fundamentals historically | Verify the feature in current Elevate platform before treating as a live entitlementSource 1Source 3 |
| Third-party group services | Broader Aditya Birla Capital group markets diverse financial services | Other subsidiaries do not automatically share brokerage registrationSource 2 |
Brokerage, FX, financing and other charges
Sections ↑Pricing & charges05
Campaign: digital Standard — scope and charging units
| Item | Terms | Scope |
|---|---|---|
| Equity delivery | 0.10% of relevant turnover | Not ₹0 brokerage; excludes statutory taxesSource 1 |
| Equity intraday | 0.01% | Fee sensitive to trading value, not flat orderSource 1 |
| Equity futures | 0.01% under described Standard plan | Exchange and other transaction costs separately applicableSource 1 |
| Options | ₹20 per lot | Explicitly per lot, not flat ₹20 per executed orderSource 1 |
| Call & Trade | Page markets as free | Not a guarantee of outage handling or service speedSource 1 |
Pricing & charges06
Campaign: trade5 six-month prepaid tariff
| Item | Terms | Scope |
|---|---|---|
| Subscription | ₹3,999 + GST | Six-month plan cost even if no orders executedSource 1 |
| All segments | ₹5 per order | Order count, not lots, as published digital planSource 1 |
| Six-month window | Validity six months | Must price renewal/expiry separatelySource 1 |
| 100 orders illustration | ₹500 dealing component + ₹3,999 subscription before GST and levies | Hypothetical 100 executed orders; plan restriction appliesSource 1 |
Pricing & charges07
Campaign: trade10 six-month prepaid tariff
| Item | Terms | Scope |
|---|---|---|
| Subscription | ₹2,499 + GST | Lower prepaid component than Trade5Source 1 |
| All segments | ₹10 per order | More expensive executed ticket than Trade5Source 1 |
| Six-month window | Six months from relevant subscription terms | Not one-off lifetime flat feesSource 1 |
| 100 orders illustration | ₹1,000 dealing + ₹2,499 prepaid before GST/levies | Cheaper than Trade5 at 100 orders before different product chargesSource 1 |
Pricing & charges08
Campaign: breakeven comparison between prepaid plans
| Item | Terms | Scope |
|---|---|---|
| Subscription gap | Trade5 ₹3,999 minus Trade10 ₹2,499 = ₹1,500 | Additional fixed Trade5 costSource 1 |
| Trading cost saving | Trade5 saves ₹5 per executed order versus Trade10 | Assumes every order qualifies under the same plan scopeSource 1 |
| Breakeven | ₹1,500 / ₹5 = 300 executed orders in six months | Excludes GST on subscriptions (both subject to GST) and all other costsSource 1 |
| Under 300 orders | Trade10 lower combined subscription + order charges | Ignores product-specific non-brokerage feesSource 1 |
| Above 300 orders | Trade5 lower combined subscription + order charges | Actual client quote may differ by offer validitySource 1 |
Pricing & charges09
Campaign: depository account maintenance alternatives
| Item | Terms | Scope |
|---|---|---|
| Normal monthly | ₹37 + GST when DP account has holdings or transactions in month | Annual spend depends on months with relevant activitySource 1 |
| Five-year package | ₹499 + GST upfront | Covers stated DP AMC, not necessarily DP transaction chargesSource 1 |
| Lifetime package | ₹999 + GST upfront | Review exclusions on contract and definition of lifetimeSource 1 |
| Trading account opening | Free advertised for this digital route | Offer may depend on E-KYC channelSource 1 |
| Conflicting AMC headline | The same page also markets zero AMC | The detailed ₹37 monthly and paid-waiver options do not explain which accounts receive zero AMC.Source 1 |
Orders, execution and dealing technology
Sections ↑At a glance10
Campaign: equity intraday margin examples printed by firm
| Item | Terms | Scope |
|---|---|---|
| NIFTY stocks / F&O stocks | MIS margin 20% (5×) or VaR + ELM, whichever higher | Do not treat 5× as unconditional leverage across all sharesSource 1 |
| Illiquid stocks | MIS requires 100% margin | No intraday leverage for this groupSource 1 |
| NRML shares | VaR + ELM + any ad hoc margin | Regular carry position has different collateral requirementsSource 1 |
| Pledged collateral | Eligible securities haircut/risk margin apply | Pledge does not directly turn market value into cashSource 1 |
At a glance11
Campaign: index and currency derivatives margined differently
| Item | Terms | Scope |
|---|---|---|
| Index futures MIS | Firm table shows 100% SPAN + Exposure | No blanket 1:10 marketing leverage impliedSource 1 |
| Index option buying MIS | 100% premium in table | Long options consume premium; max premium risk separate from brokerageSource 1 |
| Currency MIS table | Prints 50% of SPAN + Exposure for specified INR currency pairs | Elsewhere the same page lists currency products at 1×; a current reduced-margin entitlement is unresolved.Source 1 |
| Currency NRML table | Prints 100% of SPAN + Exposure | A published campaign entry, separate from the conflicting intraday disclosures.Source 1 |
| Index option writing | 100% SPAN + Exposure | Writer margin is not same as buyer premiumSource 1 |
| Intraday automatic close | Campaign states 15:15 for MIS and cover orders | This is the campaign’s stated operating rule; exchange sessions and activated products still govern availability.Source 1 |
Cash, currencies and asset transfers
Sections ↑At a glance12
Cash handling and equity position settlement
| Item | Terms | Scope |
|---|---|---|
| Free account opening | Digital application page markets free setup | Opening fee not a promise of fee-free share ownershipSource 1 |
| Exchange settlement | Indian NSE/BSE margin/settlement rules apply | Available cash differs from total bank balance during pending tradesSource 1 |
| DP holdings | Monthly normal DP AMC may apply on months with holdings/transactions | Stocks held idle can still generate DP chargeSource 1 |
| Currency derivatives | INR-settled exchange contract positions | Not a personal USD bank wallet or international transfer serviceSource 1 |
Legal entity, supervision and client protections
Sections ↑Entities & regulation13
Regulatory registrations are separate permissions
| Item | Terms | Scope |
|---|---|---|
| Broker entity | Aditya Birla Money Limited | Legal company for listed-securities tradingSource 4Source 5 |
| Broker SEBI registration | INZ000172636 | Exchange-traded investment/derivatives intermediationSource 4 |
| Depository registration | IN-DP-17-2015 | DP role rather than equity brokerageSource 5 |
| Depository participant code | CDSL DP 37600 | The current CDSL record also names Elevate App.Source 5 |
| Indian conduct regime | SEBI and exchange customer protection rules | Not a guarantee of profit or stop-loss fillsSource 4 |
- Headquarters
- India
Legal entities & licences
These are source-dated records, not a blanket assessment of the broker. Read each issuer, identifier, status and scope together.
Aditya Birla Money Limited
No separate licence entry is recorded in this panel.
Support, complaints and records
Sections ↑At a glance14
Current platforms and contact channels
| Item | Terms | Scope |
|---|---|---|
| Trading interfaces | Elevate App, Elevate Web and Express Trade | Current homepage links; legacy TradeLite/ABTrade labels remain on the separate campaign.Source 3Source 5 |
| Broking support | 1800 270 7000 | Monday–Friday 09:00–23:00; Saturday–Sunday 09:00–21:00, as published.Source 3 |
| Call & Trade | 1800 108 9999 | Published service window is 09:00–23:30/23:55; execution depends on the market session.Source 3 |
| Customer-care email | [email protected] | General care contact in the campaign footer.Source 1 |
| Investor grievance | [email protected] | Functional complaint address in the NCDEX record.Source 4 |
| Compliance contact | [email protected] | NCDEX-listed compliance address.Source 4 |
Research, tools and additional services
Sections ↑At a glance15
Digital analysis features and specialised tools
| Item | Terms | Scope |
|---|---|---|
| Portfolio analyser | Listed free in account benefit menu | Portfolio presentation does not remove trading riskSource 1 |
| Portfolio Optimizer | Free account utility claimed | Model output should be distinguished from executionSource 1 |
| Option strategy | Free analytic service claimed | Option payoff illustrations can omit contingent risksSource 1 |
| Model Portfolios | Fee of 2% of amount printed on campaign | The campaign does not specify the fee frequency; it is separate from its free research tools.Source 1 |
Sources & further reading
- Aditya Birla Money: digital tariffs, platforms and margin rules Aditya Birla Money · Accessed 29 Oct 2026
- Aditya Birla Money: broker legal identity and services Aditya Birla Money · Accessed 26 Oct 2026
- Aditya Birla Money: stocks, securities and trading accounts Aditya Birla Money · Accessed 29 Oct 2026
- NCDEX: Aditya Birla Money member registry NCDEX · Accessed 29 Oct 2026
- CDSL: Aditya Birla Money depository record CDSL · Accessed 29 Oct 2026
This profile reports dated public information, including broker-published services and terms. It does not independently test or guarantee execution, pricing or withdrawals. Inclusion is not an endorsement. Permissions and protections apply only to the named legal entity, service and client category; check the current official records and your contract.